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LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.
In this episode, Kate & Kelsey chat with Michelle about learning the power of a brand, leaving behind an impact and legacy, and pivoting business as social media and digital marketing expand.
In this Episode:
Learning the power of a brand
Leaving an impact and legacy
Growing a brand through building a community first
Pivoting business as social media and digital marketing expand
Words of Wisdom:
-- “We should build something for our daughters that embraces the positive side of what social media can be instead of the negatives”
-- “I want her to enter this world knowing that her human uniqueness is her superpower and if she can embrace that from day one she is going to have a beyond fulfilling life”
-- “Building a community takes a relentless degree of discipline and commitment”
-- “When they support us and we support them the impressions are explosive”
Connect with Michelle!
Connect with Kelsey!
Connect with Kate!
