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You have the book… Now what?
This week, we are continuing with part four of our 4-part series, discussing what others won’t tell you about the book writing process. Now that the book writing is complete, we’re going to talk all things marketing and launching. In this episode Kate shares all the ins and outs of publishing her first book.
She shares the nitty gritty details of what went into her marketing strategy, from podcast pitching, launch teams, planning a launch event, plus the marketing component that helped get the word out more than anything else! You’ll also hear why she chose not to do a book tour.Tune in to get the full scoop!
Kate’s main message here is to trust the process and not to rush through it. This is your book, and the timing of everything should feel right for you.
What You’ll Learn in This Episode:
(3:16) Why you don’t want to start marketing your book too far in advance
(4:27) The two things I planned six months before the publishing date
(8:26) How we released sample chapters
(10:45) Promoting the book through podcasts
(14:39) Freebies we offered with preorders
(18:29) The thing that helped get the word out the most
(27:00) Kate’s honest thoughts on not rushing the process
(31:15) Details on launch party planning
Words of Wisdom:
-- Don’t start marketing too far in advance.
-- Do what you can do, but don’t go beyond your means.
-- Trust the process and believe that you are qualified.
For more on this topic, check out my book, Thinking Like a Boss: Uncover and Overcome the Lies Holding You Back from Success, available to order now at all major bookstores!
Check out the other episodes in this series:
How to Write a Book (Part 1): You have the idea to write a book… Now what?
How to Write a Book (Part 2): You have the proposal…Now what?
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