Happy Tuesday Confident Lady,
This week we had an awesome guest on the podcast, Kelsey Chapman who spoke about overcoming the fear of "needing to do all the things". Today I want to briefly dive into this lie with you, as I know so many of us have felt this way at one point or another.
Here is my word of wisdom for you ---> Just because you CAN do something in your business, doesn't mean that you SHOULD.
If you're anything like me, you love to look at what others before you are doing for INSPIRATION. But then if not nipped right away, it can be very easy to start feeling like you NEED to do all that they are doing. Let me tell you, this is the furthest from the truth. The more you try to take on and add into your business, the more you will confuse yourself, your clients, your staff, and your audience.
Just because a certain launch strategy worked for your biz bestie, doesn't mean it's going to work for you. Following what everyone else is doing only leaves you feeling less than and takes you off the path to success.
Here are a few tips that worked for me and I work with my clients on implementing:
1. Start with the bare minimum. Bootstrap your way to success. Please don't invest all your money in all the courses, all the programs, the fancy website, copywriting, marketing funnels, facebook ads, branding, photoshoots, you get the picture, early on in business. Use the resources already around you and WORK YOUR WAY UP. Gosh if you only saw my first website I'd be mortified. And the selfies that I used as headshots hahaa I get a kick out of it now AND I am grateful I did it this way. I learned to start with what I had, earn a little money, invest, earn a little more money, invest a little more, and so on. This has served me well in my business and also feeling guilt free from impulse purchases.
2. Work within your zone of genius. Just because you can help someone with their branding doesn't mean you should also be a designer on top of a restaurant owner. Choose what you're really good at and stick to that. It gets confusing to you, your clients, and potential clients when your hands are in too many jars at once. Yes, I encourage multiple streams of income, but only if those multiple streams somehow compliment one another. My first business was a private therapy practice. While practicing I used to do consulting for practice owners and those wanting to start their practice. I've been out of that business for almost two years now and from time to time still have people ask me to coach them in starting a therapy practice. Could I? Yes. Should I? Probably not. It's not exciting for me anymore, I've been out of it for some time, and it takes me away from the focus of my current business. So today as I get these types of referrals I pass them to others who are actively doing consulting work with therapists. This feels so in integrity for me.
3. Simplify, Simplify, Simplify. Keep your business as simple as possible. Don't try to launch a thousand different things at once. A confused buyer NEVER buys. Stay consistent. Sell one or two really solid products and services and then once those are mastered, move on to more. Right now all that I offer is my Mastermind and my workbook bundles. I will soon be offering something else, but this was after months of slowly creating it. Keep your mind and focus in one area.
Did this hit home today? Ever feel like you're trying to keep up with all the things? Comment below and share with me! If think you might be ready to get some support with this, shoot an email to me at kate@katecrocco.com and we will chat about some ways I can support you in getting confident in what is already within you.
If you want to hear more of my morning discussion, make sure to head on over to my YouTube channel to check out the video I did on this topic as well!
And catch Kelsey's episode all on this topic over on the Podcast HERE!!!
Blessings + Abundance,
XO Kate
